Industry Report:「WeChat Luxury Index 2019 Part I: Engagement」

Did you know that on average, 54% of a brand’s WeChat community is inactive? And of the 46% that actually interact with the brand, only 1 in 12 of these followers do so on a monthly basis. How can brands better engage with and reactivate their communities?


Following the success of the 2018 WeChat Luxury Index, DLG (Digital Luxury Group) and JINGdigital have put together yet another insightful report on the WeChat performance of luxury brands in China. This year, the report will be released in three parts, each offering a deeper dive into the topic at hand. We are happy to announce that the first of these three parts, WeChat Luxury Index Part 1: Engagement, has released at a closed-door event on 8 August.


You'll learn about:

  • How to optimize your WeChat strategies targeting users in different purchase stages;
  • How to drive user engagement from scratch;
  • Suggested practices derived from our industry experiences.


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