About us

JINGdigital was founded in 2014, which is a leading WeChat Marketing Automation Platform in China. We are an international team that specializes in the MarTech field. We create 4 product modules centered around social CRM: JINGsocial, JINGsales, JINGconnect, and JINGtrack. We empower brands to turn fans into customers, by providing standardized SaaS product.

JINGdigital has won the trust of nearly 200 brands with our excellence in innovation, technology, and professionalism. We cover all industries, including B2C brands like luxury, FMCG, tourism, hospitality, and retail, and we also provide leading digital transformation technology support for B2B industries like pharmaceutical, chemical, manufactural, machinery, healthcare, semiconductor, professional service agency, etc.

Our practices have showcased that, for companies with high average transaction value, long customer lifecycle and full lead nurturing process, marketing automation technology can achieve remarkable lead conversion results.

Our Location


9A, 121 Yanping Rd.,

Jing’an District,

Shanghai, China



B003, 8F Yiyang Building

272 Dongping St.,

Wuzhong District,

Suzhou City, Jiangsu Province, China



7F Taohui Xintian,

No.219 Wangfujing Rd,

Dongcheng District,

Beijing, China






Aaron is CEO and founder of JINGdigital. In 2014, he discovered the infinite possibility of WeChat ecosystem and launched JINGdigital. Since its foundation, JINGdigital focuses on developing marketing automation technology based on WeChat ecosystem, providing leading marketing automation support for brands across the globe, helping brands create valuable personal connections at scale and improving marketing conversion rates. Aaron’s career began with McCann Erickson. In 2006 he moved to Shanghai and founded ACHANG webdev, a web development agency that worked with hundreds of brands and startups.
Kai is Chairman and Partner of JINGdigital. Kai has more than 15 years of experience in Strategy, Marketing and Entrepreneurship. Prior to JINGdigital, Kai founded Capvision Group, the largest knowledge sourcing company in Asia Pacific, and Babymap, a leading Social E-Commerce platform for K5 in China. Kai has also worked for Siemens, Bain & Company, and served as Managing Director of Cisco Systems. Kai holds MBA from Wharton School of Business, MA from University of Pennsylvania and MSc from TH Aachen, Germany.
Kun Hsu is an early investor and current Partner at JINGdigital. Before JINGdigital, Kun has worked in the software industry at Microsoft, consulted multinationals on market entry strategies into China while at Bain & Co. and founded a knowledge sourcing company Capvision Group. Kun has an MBA from INSEAD, MA in International Relations from John Hopkins University and BSc from the Wharton School of the University of Pennsylvania.

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