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    Kun Hsu is an early investor and current Partner at JINGdigital which builds technology that helps brands create personal connection with their customers on WeChat. Previous to JINGdigital, Kun has worked in the software industry at Microsoft, consulted multinationals on market entry strategies into China while at Bain & Co. and founded a research marketplace firm in China. His current passion is using mobile messaging platforms to create superior customer experiences. Kun has an MBA from INSEAD and BSc from the Wharton School.