{"id":995,"date":"2018-09-26T14:47:09","date_gmt":"2018-09-26T06:47:09","guid":{"rendered":"http:\/\/jing.jingdigital.net\/?p=995"},"modified":"2018-09-26T14:47:09","modified_gmt":"2018-09-26T06:47:09","slug":"new-release%e3%80%8e-wechat-luxury-index-2018-%e3%80%8f","status":"publish","type":"post","link":"https:\/\/www.jingdigital.com\/en\/articles\/995\/","title":{"rendered":"Industry Report:\u300cWeChat Luxury Index 2018 \u300d"},"content":{"rendered":"<p>With more than 1 billion monthly active users worldwide, WeChat has become an important platform for global luxury brands to reach their target audience. While the impact of this platform as a marketing tool is significant, there remains a lack of publicly available data on the WeChat marketing performance of brands. This makes the exercise of benchmarking and objectively evaluating one\u2019s WeChat Service Account performance near impossible for brands.<\/p>\n<p>It is with this in mind that DLG China and JINGdigital analyzed the WeChat Service Accounts of over 100 luxury brands to develop a comprehensive benchmark for the industry. Based on data collected within the first half of 2018, key metrics examined include that related to content, followers and acquisition, as well as engagement. With this study, luxury labels would be better equipped to evaluate their WeChat performance and adjust marketing strategies accordingly.<\/p>\n<p>&nbsp;<\/p>\n<p>This report answers questions including:<\/p>\n<p>\u27a2 Do single or multiple article posts attract more readers?<\/p>\n<p>\u27a2 How does the order of articles in a multiple article post affect readership numbers?<\/p>\n<p>\u27a2 What is the most popular time for brands to push articles? Is there an ideal broadcast time to maximize readership?<\/p>\n<p>\u27a2 What are some of the most efficient recruitment channels for gaining new followers?<\/p>\n<p>\u27a2 What is the definition of an active versus zombie follower, and what is a healthy proportion of active followers in a brand\u2019s Service Account?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u25b2Fill out the form above to access the report<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With more than 1 billion monthly active users worldwide [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":4634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,49],"tags":[],"class_list":["post-995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exclusive-reports-en","category-practical-cases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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