{"id":804,"date":"2018-09-19T15:37:56","date_gmt":"2018-09-19T07:37:56","guid":{"rendered":"http:\/\/jing.jingdigital.net\/?p=804"},"modified":"2018-09-19T15:37:56","modified_gmt":"2018-09-19T07:37:56","slug":"with-the-help-of-wechat-marketing-automation-technology-the-bilingual-international-school-helps-develop-65-of-parents-into-kol","status":"publish","type":"post","link":"https:\/\/www.jingdigital.com\/en\/articles\/804\/","title":{"rendered":"The International School helps develop 65% of parents into KOL"},"content":{"rendered":"<p>Brands in\u00a0the\u00a0education industry attract more potential clients through recommendations from existing clients (parents). We would like to share a case from a bilingual school that is partnered with JINGdigital. See how to use WeChat marketing automation strategies to create an interactive experience with parents and students, while developing these parents into KOL.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Customer Background:<\/strong><\/p>\n<p>For students ages 6-18, this international school adopts Chinese and Western teaching methods and hires educational experts to develop a learning curriculum for students.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>You may want to achieve the same things that this company wants to\u2014<\/p>\n<ul>\n<li>Conduct more interactions between the school and parents and provide customized information to parents in an automated format;<\/li>\n<li>Improve student and parent satisfaction using automation technology;<\/li>\n<li>Make parents more involved in school activities and have a better experience, so they are more likely to share their satisfaction with friends and neighbors.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>After partnering with JINGdigital, these goals were achieved.<\/p>\n<p>Due to the support of JINGdigital\u2019s marketing automation technology, this education brand can always lock the follower groups that are willing to share brand messages without annoying other followers.<\/p>\n<p>Due to the importance of existing clients&#8217; comments in the education industry, the effect of parents is not lost to commercial channels.\u00a0 With the help of JINGdigital, 65% of parents became KOL, achieving a win-win situation between the parents and the\u00a0brand.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How did they do it?<\/strong><\/p>\n<p><strong>If you want to know how we solved this case in more detail\u00a0or read more industry case studies, please scan the QR code below to receive our [Education Industry Case Collection].<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"\" src=\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2018\/08\/20.\u3010EN\u3011\u5b98\u7f51\u6559\u80b2\u884c\u4e1a\u6848\u4f8b-B.png\" width=\"747\" height=\"329\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the help of marketing automation technology,the sales leads of the client increased by 40%, and its end-user information entry rate reach 70% within 8 months of the project&#8217;s launch.<\/p>\n","protected":false},"author":39,"featured_media":1323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,54,48,49],"tags":[],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en","category-education-en","category-exclusive-reports-en","category-practical-cases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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