{"id":6643,"date":"2020-02-03T16:08:01","date_gmt":"2020-02-03T08:08:01","guid":{"rendered":"https:\/\/www.jingdigital.com\/?p=6643"},"modified":"2020-02-03T16:08:01","modified_gmt":"2020-02-03T08:08:01","slug":"industry-report%e3%80%8cwechat-luxury-index-2019-part-ii-acquisition%e3%80%8d","status":"publish","type":"post","link":"https:\/\/www.jingdigital.com\/en\/articles\/6643\/","title":{"rendered":"Industry Report:\u300cWeChat Luxury Index 2019 Part II: Acquisition\u300d"},"content":{"rendered":"<p>Part Two of the 2019 WeChat Luxury Index focuses on follower acquisition and offers insights into the community growth of luxury brands on WeChat.<\/p>\n<p>&nbsp;<\/p>\n<p>The overall growth of luxury brand accounts on WeChat has been slowing:<\/p>\n<ul>\n<li>Larger accounts (&gt;100k followers) displaying a growth rate of 18%, down from last year\u2019s 38%<\/li>\n<li>Smaller accounts (&lt;100k followers) exhibiting a mere 6% growth compared to 31% in 2018<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>How can brands better recruit followers today\u2019s highly saturated media landscape?<\/p>\n<p>&nbsp;<\/p>\n<p>The 2019 WeChat Luxury Index Part 2 will provide insights about recruitment-related metrics and some best practices for recruiting and retaining followers on WeChat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part Two of the 2019 WeChat Luxury Index focuses on fol [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":7578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-6643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exclusive-reports-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industry Report:\u300cWeChat Luxury Index 2019 Part II: Acquisition\u300d 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