{"id":593,"date":"2018-09-09T17:07:37","date_gmt":"2018-09-09T09:07:37","guid":{"rendered":"http:\/\/jingdigital.lennyhx.local\/?p=593"},"modified":"2018-09-09T17:07:37","modified_gmt":"2018-09-09T09:07:37","slug":"improve-follower-engagement-with-wechat-official-accounts","status":"publish","type":"post","link":"https:\/\/www.jingdigital.com\/en\/articles\/593\/","title":{"rendered":"Improve Follower Engagement"},"content":{"rendered":"<p>This brand operates in the liquor industry and has a long-term partnership with JINGdigital. Using the feature of the customer journey, the brand can achieve a better understanding of follower information by interacting with fans, paving the way for easier personalized marketing in the future.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Problems that this brand encountered:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Interactions with WeChat followers was decreasing, resulting in a need to enhance follower loyalty;<\/li>\n<li>Insufficient understanding of the followers, which makes the development of a clear follower portrait impossible;<\/li>\n<li>The brand has a follower base, but the followers are of little value, meaning an increase in sales conversion rates is needed.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>After partnering with JINGdigital, these problems were resolved.<\/p>\n<p>&nbsp;<\/p>\n<p>With support from JINGdigital, a large number of followers developed the habit of \u201cchecking\u201d official accounts every day. With the help of JINGdigital, the brand achieved a follower response rate of 51%; more than 40% of followers now have complete back-end data and tags; After the first week of using JINGdigital\u2019s marketing strategies, the average follower action rate was as high as 22.32%, 4 times the industry average of 5%-6%.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>How did they do it?<\/strong><\/p>\n<p><strong>If you want to know how we solved this case in more detail\u00a0or read more industry case studies, please scan the QR code below to receive the [Retail Industry Case Collection].<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"\" src=\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2018\/08\/8.\u3010EN\u3011\u5b98\u7f51\u96f6\u552e\u884c\u4e1a\u6848\u4f8b-B.png\" width=\"747\" height=\"329\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the first week of using JINGdigital\u2019s marketing strategies, the average follower action rate was as high as 22.32%, 4 times the industry average of 5%-6%.<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,48,47],"tags":[],"class_list":["post-593","post","type-post","status-publish","format-standard","hentry","category-case-studies-en","category-exclusive-reports-en","category-retail-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improve Follower Engagement -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jingdigital.com\/en\/articles\/593\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Follower Engagement 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