{"id":20476,"date":"2020-06-09T14:11:18","date_gmt":"2020-06-09T06:11:18","guid":{"rendered":"https:\/\/www.jingdigital.com\/?p=8431"},"modified":"2020-06-09T14:11:18","modified_gmt":"2020-06-09T06:11:18","slug":"an-integrated-social-data-management-solution-that-lifts-follower-engagement-by-25","status":"publish","type":"post","link":"https:\/\/www.jingdigital.com\/en\/articles\/20476\/","title":{"rendered":"An Integrated Social Data Management Solution That Lifts Follower Engagement by 25%"},"content":{"rendered":"<p>The company is a domestic medical device company. Its products mainly include analytical instruments, medical supplies, and other medical equipment. The company is committed to the continuous progress of the medical and health industry, providing industry experts with consistent and accurate services, connecting the online and offline customer experience in a closed loop.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Challenges encountered<\/strong><\/p>\n<ul>\n<li>User profiles are not clear. The company does not have a strategy for unifying the collection and management of user behavior, cooperation intentions, business context, and potential needs. This impacts the company&#8217;s ability to carry out targeted marketing outreach.<\/li>\n<li>Online and offline activity data are siloed, making it difficult for the marketing department to collect and track lead data from different activities and follow-up in real-time.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Solution<\/strong><\/p>\n<p><em>First Step: Improve user profiles to empower precision marketing<\/em><\/p>\n<ul>\n<li>Track user behavior and improve user profiles using JINGsocial tags, chatbots, lead scoring and other functions;<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8444 aligncenter\" src=\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2020\/06\/An-Integrated-Social-Data-Management-Solution.png\" alt=\"Track user behavior and build out user profiles\" width=\"879\" height=\"275\" \/>Figure 1: Track user behavior and build out user profiles<\/p>\n<ul>\n<li>Mine the most valuable users, segment them into groups, then set up customer lifecycle marketing journeys for precision marketing.<img decoding=\"async\" class=\"alignnone size-full wp-image-8446 aligncenter\" src=\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2020\/06\/An-Integrated-Social-Data-Management-Solution-2.png\" alt=\"Target users at different points in the customer life cycles through user journeys\" width=\"899\" height=\"420\" \/><\/li>\n<\/ul>\n<p style=\"text-align: center;\">Figure 2: Target users at different points in the customer life cycles through user journeys<\/p>\n<p style=\"text-align: center;\"><em>Second Step: Data integration powers omnichannel customer conversion<\/em><\/p>\n<ul>\n<li>To connect up your WeChat public accounts, mini program, and third-party data, use JINGsocial QR codes to drive omnichannel traffic to the official account. The data build up user profiles, creating a complete picture of campaign ROI.<\/li>\n<li>Through detailed analysis of JING platform reports assess acquisition effectiveness by channel, optimize promotion strategy, improve engagement, and lift sales conversion.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8442 aligncenter\" src=\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2020\/06\/An-Integrated-Social-Data-Management-Solution-3.png\" alt=\"Data integrated in JING helps identify channel acquisition effect\" width=\"881\" height=\"385\" \/><\/p>\n<p style=\"text-align: center;\">Figure 3:\u00a0Data integrated into JING platform helps identify channel acquisition effect<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>After the company launched JINGdigital&#8217;s marketing automation system, it was able to integrate omnichannel data and improve user profiles. The result was that the lead interaction rate increased by 14% and the event participation rate increased by 85%.<\/p>\n<p>&nbsp;<\/p>\n<p>If you want to know more detailed information about the case or want to explore different usage scenarios, please fill out the form below to set up a trial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After utilizing JINGdigital\u2018s marketing automation system, this medical device company was able to use tags, conversations, scoring, user segmentation, and other functions to complete the persona and realize targeted marketing through customer journey function. On the other hand, by integrating the data from WeChat Official Account, mini program, and the company\u2019s third-party platforms, the company achieved omnichannel customer acquisition and conversion. As a result, the sales leads\u2019 interaction rate increased by 14%, and the engagement rate of the campaigns increased by 85%.<\/p>\n","protected":false},"author":39,"featured_media":8349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,153,48],"tags":[],"class_list":["post-20476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en","category-health-crm","category-exclusive-reports-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Integrated Social Data Management Solution That Lifts Follower Engagement by 25% -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enwp.jingdigital.com\/en\/articles\/20476\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Integrated Social Data Management Solution That Lifts Follower Engagement by 25% -\" \/>\n<meta property=\"og:description\" content=\"After utilizing JINGdigital\u2018s marketing automation system, this medical device company was able to use tags, conversations, scoring, user segmentation, and other functions to complete the persona and realize targeted marketing through customer journey function. 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