{"id":1586,"date":"2018-09-28T17:14:51","date_gmt":"2018-09-28T09:14:51","guid":{"rendered":"http:\/\/jing.jingdigital.net\/?p=1586"},"modified":"2018-09-28T17:14:51","modified_gmt":"2018-09-28T09:14:51","slug":"with-marketing-automation-get-75-of-verified-purchasers-to-buy-more","status":"publish","type":"post","link":"https:\/\/www.jingdigital.com\/en\/articles\/1586\/","title":{"rendered":"With Marketing Automation, Get 75% of Verified Purchasers to Buy More"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-1363 aligncenter\" src=\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2018\/09\/upsell-2.png\" alt=\"\" width=\"664\" height=\"341\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In this case, the JINGdigital\u2019s brand is a resort operator. Its properties are situated amidst gorgeous natural scenery, bringing guests into close contact with Mother Nature. On China\u2019s Double 12 shopping holiday in 2017, they offered an exclusive promotion. Potential customers jumped at the opportunity to stay at one of its well-regarded resorts.<\/p>\n<p>&nbsp;<\/p>\n<p>JINGdigital\u2019s software products blew this client away: they managed to upsell package upgrades to <em>75%<\/em> of those who purchased the promotion, and 100% of them were satisfied!<\/p>\n<p>The \u201cCustomer Journey\u201d is the key to everything. It bridges the gap between brands and their customers, and it lets them know that their satisfaction is of utmost importance.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>Taking the Customer on an (Automated) Journey <\/strong><\/li>\n<\/ol>\n<p>After successfully completing payment, the customer is redirected to a webpage with a JINGdigital QR code, linked to the brand\u2019s official WeChat account.\u00a0 Scanning the QR code directs customers down a tailored and specialized service path, designed to provide a better customer service experience.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><strong>Personalized and Attentive Service: The Key to Upselling<\/strong><\/li>\n<\/ol>\n<p>The customer journey begins once they follow the brand\u2019s official account. Shortly after, they are engaged by a chat robot, which can:<\/p>\n<p>-verify purchase details<\/p>\n<p>-Share reservation details and hotel amenities through cool graphics that the guest can share with travel companions<\/p>\n<p>-offer tips and suggestions the day before their arrival<\/p>\n<p>-give clothing suggestions based on the weather conditions at their destination<\/p>\n<p>&nbsp;<\/p>\n<p>As the conversation proceeds, the chat bot starts to upsell the customer on add-ons (meal plans, activities, and excursions), priced at a discount.<\/p>\n<p>Thanks to the chat bot, the guest now has a good feel for their destination. Why not spend a little extra money to make their trip even more comfortable? 75% of guests agreed!<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1365\" src=\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2018\/09\/upsell.png\" alt=\"\" width=\"713\" height=\"365\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><strong>Making Upselling Easy<\/strong><\/li>\n<\/ol>\n<p>Once the customer takes advantage of an offer, their information \u2013 reservation details, payment information, telephone communications with the brand \u2013 will be integrated into the brand\u2019s WeChat Official Account, which then interfaces with the customer.<\/p>\n<p>Quick, Easy, and Convenient!<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Conclusion\uff1a<\/strong><\/p>\n<p>When executed poorly, upselling can infuriate customers. Much of the reason lies in the fact that brands don\u2019t truly understand the individual needs of their consumers. JINGdigital aims to \u2013 and succeeds at \u2013 using marketing automation technology to ensure brands know what their customers want.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1331 aligncenter\" src=\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2017-10-26-at-3.41.23-PM-e1509003733609.png\" alt=\"\" width=\"400\" height=\"320\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In this case, the JINGdigital\u2019s brand is a resor [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":1363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-1586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practical-cases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>With Marketing Automation, Get 75% of Verified Purchasers to Buy More -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jingdigital.com\/en\/articles\/1586\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With Marketing Automation, Get 75% of Verified Purchasers to Buy More -\" \/>\n<meta property=\"og:description\" content=\"&nbsp; 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