The International School helps develop 65% of parents into KOL

By: JINGdigital2018-09-19


Brands in the education industry attract more potential clients by recommendations from existing clients(parents). We would like to share a case from a bilingual school that is partnered with JINGdigital, seeing how to use WeChat marketing automation strategies to create an interactive experience with parents and students, while developing these parents into KOL.


Customer Background:

For students ages 6-18, this international school adopts Chinese and Western teaching methods and hires educational experts to develop a learning curriculum for students.


You may want to achieve the same things that this company wants to—

  • Conduct more interactions between the school and parents and provide customized information to parents in an automated format;
  • Improve student and parent satisfaction using automation technology;
  • Make parents more involved in the school activities and have a better experience, so they are more likely to share their satisfaction among friends and neighbor.


After partnering with JINGdigital, these goals were achieved.

Due to the support of JINGdigital’s marketing automation technology, this education brand can always lock the follower groups that are willing to share brand messages without annoying other followers.

Due to the importance of existing clients’comments in the education industry, the effect of parents is not lost to commercial channels.  With the help of JINGdigital, 65% of parents became KOL, achieving a win-win situation between the parents and brand.


How did they do it?

If you want to know how we solved this case in more details or read more industry case studies, please fill out the form below, then we will email you the [Education Industry Case Collection].