Practical Cases

Key Words with Marketing Automation, Are Far More Advanced Than You Could Ever Imagine!

JINGdigital

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Author:JINGdigital
3 MIN READSep 30, 2018 How do you deal with the feature of keywords in WeChat Official Account? In the original backend, operators could set up to reply fixed text\messages… if followers input some keywords.That’s all?No! The WeChat keywords used with the auto-marketing technology are stronger than you think! Today, JINGdigital compare the original version with the high-level features to explain the usage guidelines for keyword responses. Original version: could be set up in WeChat backend// 1 //If the keyword exactly matches or closely matches, the introduction beginsFor example, if the keyword is “JINGdigital”:Situation 1: Using an exact match, users must send “JINGdigital” to receive the set content;Situation 2: Using a close match. It is very likely that the user will receive the set content by sending a “J” or “d”. // 2 //Keyword reply content description – [text message], [text], [picture], [voice], Take good advance of keywords, could enhancing the value of content marketing.WeChat articles usually do not increase their readings and forwarding volume after one week of publishing; keywords make the content “spread twice”. After the user triggers the keywords, the former dry goods articles can be shown, which not only enhances the interaction with the user, but increases the usage rate of the past content.  Take good advance of keywords, increasing the purchase rateIf the potential customer uses the keyword “how much money” or “I want to buy”, he/she can be given to the brand’s online purchase link or informed the offline purchase address to improve the purchase rate.  Take good advance of keywords, enhancing participation in activitiesIf potential customers use keywords such as “Valentine’s Day”, then the WeChat operators in B2C industry will provide them with the corresponding event text-H5 link, picture, or event display poster-without missing. [High-level Features] Set up in JINGdigital backend// High-level Keyword Feature 1 //A keyword is used as a trigger to open a smart conversationThe traditional keyword design can’t perform at the same level as JINGdigital one: the WeChat keyword dialogue of the original platform is limited to one reply. But the advanced feature can be used as the trigger of a conversation, which increases follower interaction.// High-level Keyword Feature 2//Keywords one followers input can be converted into tags in order to create clearer user images.In high-level keyword features, the keyword could also be used to identify more information of the follower, i.e. which products he is interested in and the location (confirmed by the geographical location and the dialogue). This process generates tags for each piece of the informaiton such as “Shanghai Huangpu District users”, “lipstick lovers”, or “weekend shoppers”.  This multi-interaction label dimension causes clarity of user portraits to increase. // High-level Keyword Feature 3//Keywords are used as a trigger to start different “customer journeys” for followersThe keyword can be used as a trigger to group followers into different segments, which enables a personalized journey and a new interactive experience.For example, a B2C brand event only sends offline activity information to Shanghai customers. By responding to specific keywords, followers can be designated  into “Shanghai User Group” and become a specific target of brand marketing activity articles. // High-level Keyword Feature 4//Keywords are used as triggers to provide followers with personalized menusBy setting in the JINGdigital backend, the keyword can be used as a trigger to update the customized menu into a personalized version for different followers. Once the conversation is over, the menu is automatically updated to the content he/she is interested in. So, have you learned the difference between original keyword features and  high-level key word features? Don’t let technology limit your imagination! Come to connect JINGdigital (ID: JINGdigital) to experience marketing automation~ 

 

How do you deal with the feature of keywords in WeChat Official Account? In the original backend, operators could set up to reply fixed text\messages… if followers input some keywords.

That’s all?

No! The WeChat keywords used with the auto-marketing technology are stronger than you think! Today, JINGdigital compare the original version with the high-level features to explain the usage guidelines for keyword responses.

 

Original version: could be set up in WeChat backend

// 1 //If the keyword exactly matches or closely matches, the introduction begins

For example, if the keyword is “JINGdigital”:

Situation 1: Using an exact match, users must send “JINGdigital” to receive the set content;

Situation 2: Using a close match. It is very likely that the user will receive the set content by sending a “J” or “d”.

 

// 2 //Keyword reply content description – [text message], [text], [picture], [voice],

  • Take good advance of keywords, could enhancing the value of content marketing.

WeChat articles usually do not increase their readings and forwarding volume after one week of publishing; keywords make the content “spread twice”. After the user triggers the keywords, the former dry goods articles can be shown, which not only enhances the interaction with the user, but increases the usage rate of the past content.

 

  • Take good advance of keywords, increasing the purchase rate

If the potential customer uses the keyword “how much money” or “I want to buy”, he/she can be given to the brand’s online purchase link or informed the offline purchase address to improve the purchase rate.

 

  • Take good advance of keywords, enhancing participation in activities

If potential customers use keywords such as “Valentine’s Day”, then the WeChat operators in B2C industry will provide them with the corresponding event text-H5 link, picture, or event display poster-without missing.

 

[High-level Features] Set up in JINGdigital backend

// High-level Keyword Feature 1 //

A keyword is used as a trigger to open a smart conversation
The traditional keyword design can’t perform at the same level as JINGdigital one: the WeChat keyword dialogue of the original platform is limited to one reply. But the advanced feature can be used as the trigger of a conversation, which increases follower interaction.


// High-level Keyword Feature 2//

Keywords one followers input can be converted into tags in order to create clearer user images.
In high-level keyword features, the keyword could also be used to identify more information of the follower, i.e. which products he is interested in and the location (confirmed by the geographical location and the dialogue). This process generates tags for each piece of the informaiton such as “Shanghai Huangpu District users”, “lipstick lovers”, or “weekend shoppers”.  This multi-interaction label dimension causes clarity of user portraits to increase.

 

// High-level Keyword Feature 3//

Keywords are used as a trigger to start different “customer journeys” for followers

The keyword can be used as a trigger to group followers into different segments, which enables a personalized journey and a new interactive experience.

For example, a B2C brand event only sends offline activity information to Shanghai customers. By responding to specific keywords, followers can be designated  into “Shanghai User Group” and become a specific target of brand marketing activity articles.

 

// High-level Keyword Feature 4//

Keywords are used as triggers to provide followers with personalized menus

By setting in the JINGdigital backend, the keyword can be used as a trigger to update the customized menu into a personalized version for different followers. Once the conversation is over, the menu is automatically updated to the content he/she is interested in.

 

So, have you learned the difference between original keyword features and  high-level key word features? Don’t let technology limit your imagination! Come to connect JINGdigital (ID: JINGdigital) to experience marketing automation~

 

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