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Aaron is CEO and founder of JINGdigital which builds technology that helps brands create personal connections with their customers on WeChat. His career began in advertising in New York with McCann Erickson in direct marketing before he found his true calling in the web during the dot com boom in Seattle. Aaron moved to Shanghai in 2006 and founded ACHANG webdev, a web development agency that worked with hundreds of brands and startups. In 2013 he discovered the unique challenges of marketing in China and launched JINGdigital, which support innovative multi-national brands to turn fans into customers.